Branding + Product Development

COSMETIC PRODUCT DEVELOPMENT CAPSTONE PROJECT

My Capstone group and I were tasked with creating a new, innovative beauty product for an existing brand. Through market analysis, concept testing, target market research, and product visuals, we were able to develop a useful, logical skincare product for Paula’s Choice Skincare. Our product is highly based on consumer needs in the market and we truly believe our product can make retinol easier than ever. I focused on the development of innovative packaging and marketing materials that clearly communicate our unique product concept.

Made in collaboration with Isabelle Moser, Regis Price, and Lisa Hahner.

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SKINCARE BRAND DEVELOPMENT

We were asked to create a new brand based on a driving consumer insight. The project included competitive research, creative and strategic brand development, and brand identity work.

Saku

FRAGRANCE PRODUCT DEVELOPMENT

My group and I were tasked with creating a new fragrance for an existing brand without experience in the fragrance category. We chose a beverage company, Kin Euphorics, for its interesting aesthetic, unique product mission, and targetable audience. We designed a fragrance based on Kin’s first beverage, Lightwave, that claims to decrease stress. Our fragrance ingredients, packaging, and marketing materials help paint the full picture of our psychedelic, comforting concept. I mainly worked on packaging, print advertisement design, concept video creation, and presentation design.

Made in collaboration with Algiani Bright, Hannah Karl, and Lisa Mazzeo.